Hey guys listen. We know skincare companies largely focus on women, but men’s skincare is on the rise. Recent studies have tracked men’s skincare products seeing a 10% increase. (Not to pressure you or anything, but Dwayne The Rock Johnson has a routine and invests in skincare). While men usually keep their skincare routine fairly spare, there has been greater interest and consumption of additional categories outside the usual cleanse and shave variety.
How does one approach skincare when you aren’t familiar? Which products should you choose? Men’s skin tends to be thicker and they tend to opt for more low maintenance routines. With that in mind, an easy addition to any skincare routine— face masks. Specifically biocellulose face masks which sit against the skin and allow for the serum goodness to be absorbed without evaporating. Great for thicker skin! Plus, it doesn’t take much more effort than open package, apply mask, kick back for 20 minutes, and remove mask. Wear it in the shower, while browsing Twitter, or watching an episode of that new show you’ve been meaning to see.
We recommend giving Soon’s face masks a go. From a clinical perspective, our masks have ingredients proven to be beneficial to your skin like hydrating hyaluronic acid, pore tightening and skin brightening niacinamide, and free radical fighting raspberry ketones— minus the parabens, phthalates, and sulfates you don’t want. From an aesthetic perspective, your skin is hydrated, smooth, glowing, and ready to rock.
*Image courtesy of BARBERSHOP YouTube