Droopy is cute...if you're a dog. A drooping chin and jawline make you look older. Developing jowls—sagging skin around the neck just below your jawline and chin—is inevitable to some degree for all of us as we age. That's because collagen breaks down and migrates south as we age, and the skin in our face loses the strength and elasticity to hold everything in one place. Other factors can contribute to increased jowls, too:
- Sun damage
- Poor skincare
- Fast weight loss
- Overusing the jaw muscles (chewing gum, etc)
For the most part, jowl prevention is similar to caring for the rest of the face. You'll want to incorporate products that use hyaluronic acid to help the skin retain moisture, and you'll also want to be sure that your sunscreen covers your entire jawline and neck area.
The most important thing, however, is to be consistent about using a combination of serum followed by lotion or a mask to help penetrate moisture as deeply as it can go into your skin. We recommend the Biocellulose Anti-Aging Face Mask to seal in moisture and prevent elasticity loss that can lead to dramatic jowls.