When we tell people about creating our company, one of the first questions we are asked is, “Why Korean skincare?” The answer to that is simple, we love so many things about Korean skincare, which we will get into here, but we really felt there were a few things missing in the Korean skincare market here in the US.
The philosophy behind Korean skincare is to not treat current problems and flare ups only, but the focus is on getting healthy skin as a whole and through that, the individual problems resolve themselves. The goal is to hydrate and nourish your skin, and the hopeful result is having a glowing, smooth, and healthy complexion.
The first issue we had when getting into Korean skincare was finding the right products to try, then we had a hard time figuring out how to use them (most of the instructions on the packaging is in Korean), and then some of them didn’t live up to our high expectations. So we set out to take the things we loved about Korean skincare, the philosophy, the natural ingredients, and the innovative products, and then make some alterations to what we didn’t love about them.
Now that we are so close to launching our products, we can truly say that we have created authentic Korean skincare products by using some of the finest manufacturers in South Korea, and have made them easy to find (you can buy them here in a few weeks), easy to use (simple instructions and a code for tutorial videos are right on the packaging), and we think you’ll love the changes we made to the products to make the American-user experience more enjoyable.
