Supercharge Your Mask Routine

Supercharge Your Mask Routine

Let’s talk masks. There are so many out there—sheet masks, clay masks, charcoal masks, gooey masks, scrubby masks, masks you don’t remove, masks you have to remove after two short minutes. We could...
Lip Masking 101

Lip Masking 101

Dry, cracked lips are never fun, but a lip mask? That is our idea of fun. Our lip masks are a Korean skincare favorite, using lightweight, comfortable hydrogel infused with the lip-loving ingredien...
K-Skincare: What You Want to Know

K-Skincare: What You Want to Know

It’s safe to say that Korean skincare has swept the world. Affectionately dubbed K-beauty, it’s rooted in innovation and promises of healthy, porcelain skin. At Soon, we’re named after our co-found...
Ingredient Spotlight: Marine Collagen

Ingredient Spotlight: Marine Collagen

Topical collagen is all the rage these days and with its anti-aging and skin moisturizing benefits, we’re glad the beauty world is catching on. As the main protein in your body (about 30%!), collag...
Why You Need a Serum

Why You Need a Serum

With the launch of our Phoenix 15% Vitamin C and E Serum, you may be wondering why serum is worth the investment. And make no doubt: serum is worth the investment. 
How to Protect Your Skin From Environmental Stressors

How to Protect Your Skin From Environmental Stressors

Free radicals are molecules that are missing part of their structure, making them unstable. In their search to become whole again by stealing their missing piece from other molecules, they cause ch...
5 Reasons You Need A Vitamin C & E Serum

5 Reasons You Need A Vitamin C & E Serum

A glass of orange juice rounds out a perfect breakfast. Similarly, a Vitamin C & E serum rounds out a great skincare regimen. If you're not using a Vitamin C & E serum every morning, here a...
Small Changes for Great Skin Health

Small Changes for Great Skin Health

You may think we're here to deliver 15-step skin regimen that you'll need to stick to for the next few decades, but research on incorporating good habits all shows that the best way to make big cha...
What does skin "brightening" mean?

What does skin "brightening" mean?

Brightening is often confused for "lightening," but the two terms are vastly different. Here's what you need to know.