Caffeine: How to Wake Up Your Skin

Caffeine: How to Wake Up Your Skin

Caffeine. It’s essential for waking up our mind, body and…skin? That’s right. Caffeine not only helps get you through the 3 p.m. slump, but it’s also an important antioxidant and ingredient in anti...
The Scoop on Eye Patches

The Scoop on Eye Patches

One of the easiest ways to give your skin a glow up is with eye patches. A Korean skincare favorite, hydrogel eye patches are lightweight masks shaped to hug the under eye area. They’re packed with...
Formulation Corner: Vitamin C

Formulation Corner: Vitamin C

You’ve probably heard by now that vitamin C is essential for healthy skin. It protects against sun damage, prevents signs of aging and so much more. But you’ve probably also heard that L-ascorbic a...
Supercharge Your Mask Routine

Supercharge Your Mask Routine

Let’s talk masks. There are so many out there—sheet masks, clay masks, charcoal masks, gooey masks, scrubby masks, masks you don’t remove, masks you have to remove after two short minutes. We could...
Lip Masking 101

Lip Masking 101

Dry, cracked lips are never fun, but a lip mask? That is our idea of fun. Our lip masks are a Korean skincare favorite, using lightweight, comfortable hydrogel infused with the lip-loving ingredien...
K-Skincare: What You Want to Know

K-Skincare: What You Want to Know

It’s safe to say that Korean skincare has swept the world. Affectionately dubbed K-beauty, it’s rooted in innovation and promises of healthy, porcelain skin. At Soon, we’re named after our co-found...
Ingredient Spotlight: Marine Collagen

Ingredient Spotlight: Marine Collagen

Topical collagen is all the rage these days and with its anti-aging and skin moisturizing benefits, we’re glad the beauty world is catching on. As the main protein in your body (about 30%!), collag...
Why You Need a Serum

Why You Need a Serum

With the launch of our Phoenix 15% Vitamin C and E Serum, you may be wondering why serum is worth the investment. And make no doubt: serum is worth the investment. 
How to Protect Your Skin From Environmental Stressors

How to Protect Your Skin From Environmental Stressors

Free radicals are molecules that are missing part of their structure, making them unstable. In their search to become whole again by stealing their missing piece from other molecules, they cause ch...