For decades, Japan and France set the standard for luxury skincare. What no one talked about, however, was that the vast majority of French and Japanese brands manufactured their skincare in Korea.
That knowledge of and fascination with skincare has become a part of Korean life, and the Koreans have developed their own culture and rituals surrounding skincare. If you're familiar with BB creams, sheet masks, and double cleansing techniques, it might surprise you to learn that they were all developed in Korea.
Korean skincare has become synonymous with multi-step regimens and an obsession with the newest skinceuticals. Korean skincare prioritizes extract-based ingredients that are enhanced to maximize their benefits to the skin's structure. Koreans believe that the best serums penetrate past the skin surface; they're constantly inventing ways to make molecules ever smaller so they can penetrate deeper.
The trouble, though, is that Korean skincare has been difficult to understand for English speakers, which has been a huge barrier for Western consumers. If you buy a Korean sheet mask, its ingredients and directions will be listed in Korean. Some brands aren't sold in America, and it's difficult to know which products are reputable, clean, and effective.
And there's another issue: time. The Western world is always in a hurry, and a 5, 10, or 15-step skincare routine isn't pragmatic at the end of a long day.
That's why Soon Skincare exists: our aim has been to merge the best of Eastern skin innovations with the Western need for practicality.
We believe that meaningful skincare penetrates past the skin's surface so it can affect change, repair damaged caused by sun and environmental stressors, and combat fine lines and wrinkles. But we also believe that setting aside 20 or 30 minutes every morning and evening for a skincare regiment just isn't practical. So we've compressed multiple steps into masks that stay on without requiring you to stop your day.
Dark spots? Use a brightening mask. Parched skin? Use a hydrating sheet mask. Each Soon Skincare product uses ingredient-rich, potent, meticulously crafted serums that make a visible difference immediately and over time.
We believe that Korean skincare is the best bet for making your skin look healthier and more vibrant. Treat yourself to a Mermaid Collagen Serum and a few masks, and you'll see exactly what we mean.